As my grandmother told or how
effectively use social media opportunities
Do you know
the secret of a success of the famous football team? Or how is it possible when the music sounds so harmonious while being performed by a huge orchestra? Because the
football team would never win if there is no teamwork, when players play
synchronized game by passing the ball to each other , while goalkeeper protects
the gates of his team. Music would not sound divine, if each of the musical instruments
will play only its part unsynchronized with others. This Rule of the
consistency and interoperability concerns social media as well.
The internal
structure of any company is like a human body, while social media reminds the
ecosystem that surrounds it. The flow of the various information from social
networks, like a "food” should be absorbed by a body through digesting process
with participation of every of organ (department) of a human body
(company). If each of the organs executes
their functions while interacting with “food", eventually it turns to be
healthy and beneficial for the "body." Therefore, the interaction
between the various departments of the company, also with your potential customers through social platforms,
through which to their views, learn more
about product, to make the right choice, recommend it to close friends and help others - remains to
be the key to success.
If consider Social
Media in the light of B2C, it becomes obvious that Social Media day by day becomes more powerful tool in formulating the opinion and preferences of consumers. The opportunities that they create for
the companies are huge. The rules of the game have been changed, ladies and
gentlemen! If before it was business that defined the needs of the consumers,
now the consumers are who dictates their preferences and what they expect from businesses.
If
in the past the companies, before launching a product, were requesting surveys
from the agencies, realizing different kind of tests on certain focusing groups,
in order to define the views about their potential consumers, today this
tradition has radically changed. Today
consumers are ready to assist by expressing their thoughts about certain products
and services provided by your company and they are personally interested to
participate in the process of development and improvement. It would be precipitate action by a company, which
misses the opportunity to make savings in marketing costs in order to diversify
in producing the range of products.
Since
you are present in social media, you should be ready for criticism. If they criticize you that means they
still "love" you and expecting you to progress. You shouldn't avoid criticism
and never go against it. Involve people who criticize you into
discussions, be attentive towards their opinion, approach to yourself from
their points of view and you will be able to take right decision. The company
always has a chance to turn a dissatisfied customer into the most loyal one and
into the advocates of your interests, by showing him proper attention and solving
his problems and needs on time.
